After years of financial learning and knowledge gathering, we have automized our process of wealth management and net worth tracking, and now we are sharing it with you.
Hello everyone. I’m excited to write to you for the first time. First I would like to welcome you to FinancialAha, our own personal financial tracker and planner. Soon we’ll start sharing it with you as well. It helps us a lot, and some of you may find it useful too.
We previously founded a tech startup called Froala, acquired by Idera in 2018. Afterwards we started traveling the world almost full-time. We had hotels to pay, flight tickets to book, cars to rent. With a drastic change in expenses, no stable monthly income, and a very diverse source of income with no pattern between payments, everything was chaotic and unpredictable.
We started reading piles of finance books and developed complex spreadsheets to track our net worth and manage our personal finances. The spreadsheets evolved in complexity as we were diversifying our investments portfolio. Soon enough, we started having multiple pain points again with our primitive approach of wealth tracking and planning. The spreadsheets were hard to follow, there was no easy way to keep a history for our finances, not to mention no way to create financial projections.
We were in desperate need to simplify our own process of wealth management and financial planning. We envisioned that the new process should be easy and intuitive to use. It should offer elaborate analytics to help us make informed financial decisions. It should also create projections to predict our cash flow or to see the impact of certain investments or very big expenses. Last but not least, it should be safe and secure enough for us, as computer science engineers.
Developing FinancialAha in an Airbnb near Frankfurt. Photo taken on June 15, 2022, eight days before this article was first published.
That is how FinancialAha was born. It helped us make our cash flow more predictable. We can now see our average monthly income, expenses and savings next to the goals we set for each of them, and project those figures forward to an end year we choose ourselves.
I’m excited to get the word out about FinancialAha and to share the outcome of years of learning and refining our way of growing our wealth, tracking our assets, and managing and planning all our finances in one place.
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About this article
The Froala acquisition mentioned here is linked to the acquiring company's published press release. Template capabilities described here were checked on 2026-09-10 against the shipped Financial Planning Google Sheet (Summary, Goals, Assets, Debt, Cashflow and Projection tabs) and the Net Worth Tracker Google Sheet. Last reviewed September 2026.